Channel 4 gets personal with 4oD relaunch


Channel 4 is all set to relaunch its on-demand service at the end of the month, with 4oD getting a significant makeover.The service has been around for a good five years now but has never reached the heady heights of the iPlayer. Channel 4 knows this and that is why it has rebuilt 4oD, adding more personalisation and much-needed features like predictive search and recommendations.
At the heart of these changes is My 4oD, a section of the service that allows users, once registered, to add in their programme preferences and help them manage their on-demand experience. This essentially means building playlists, having access to viewing history.

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