10% of UK TV viewing now time shifted

New figures suggest that more people in the UK than ever before are shunning scheduled TV viewing in favour of time-shifting – whether this was playback through PVRs, DVD-recorders or VCRs or via catch-up services available through the TV. What's even more impressive is that 20 per cent of all drama shows watched during the week in question were on catch-up, while 16 per cent of soaps were watched on a time shift. If you just look at those who are using PVRs, it seems that 32 per cent of all dramas were watched at a time that was not the same as the show's scheduled time slot.

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